{"id":4759,"date":"2020-01-08T00:00:00","date_gmt":"2020-01-08T04:00:00","guid":{"rendered":"https:\/\/www.whitcomb.com\/cash-flow-a-central-part-of-your-business-plan\/"},"modified":"2022-02-07T13:47:51","modified_gmt":"2022-02-07T17:47:51","slug":"cash-flow-a-central-part-of-your-business-plan","status":"publish","type":"post","link":"https:\/\/www.whitcomb.com\/blog\/2020\/01\/08\/cash-flow-a-central-part-of-your-business-plan\/","title":{"rendered":"Cash Flow: A Central Part of Your Business Plan"},"content":{"rendered":"\n
When tracking and planning your business objections, it\u2019s easy to focus your analysis on two reports \u2014 the income statement and balance sheet. But one of the primary keys to your business\u2019s success relies more on how you handle the money flowing in and out of the business. The appearance of a solid profit can hide a lurking cash flow problem.<\/p>\n\n\n\n
Here are practices to help you give your cash flow the attention it deserves:<\/p>\n\n\n\n
When businesses fail, it\u2019s usually because they run out of money. By making cash flow a central part of your business plan, you greatly reduce this risk.<\/p>\n","protected":false},"excerpt":{"rendered":"
When tracking and planning your business objections, it’s easy to focus your analysis on two reports — the income statement and balance sheet. But one of the primary keys to your business’s success relies more on how you handle<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_statement":"","post_description":"","post_cta":"","post_button":"Read More","post_button_url":"","compliance_id":"","post_disclaimer":"","footnotes":""},"categories":[46],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/posts\/4759"}],"collection":[{"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/comments?post=4759"}],"version-history":[{"count":1,"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/posts\/4759\/revisions"}],"predecessor-version":[{"id":5367,"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/posts\/4759\/revisions\/5367"}],"wp:attachment":[{"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/media?parent=4759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/categories?post=4759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitcomb.com\/wp-json\/wp\/v2\/tags?post=4759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}