{"id":4871,"date":"2021-05-26T00:00:00","date_gmt":"2021-05-26T04:00:00","guid":{"rendered":"https:\/\/www.whitcomb.com\/building-a-fortress-balance-sheet\/"},"modified":"2022-02-04T17:16:33","modified_gmt":"2022-02-04T21:16:33","slug":"building-a-fortress-balance-sheet","status":"publish","type":"post","link":"https:\/\/www.whitcomb.com\/blog\/2021\/05\/26\/building-a-fortress-balance-sheet\/","title":{"rendered":"Building a Fortress Balance Sheet"},"content":{"rendered":"\n

The best way to weather a storm is often by being prepared before the storm hits. In the case of small businesses, this means building a fortress balance sheet.<\/p>\n\n\n\n

What is a fortress balance sheet?<\/strong><\/p>\n\n\n\n

This long-standing idea means taking steps to make your balance sheet shockproof by building liquidity. Like a frontier outpost or an ancient walled city, businesses that prepare for a siege\u2014in the form of a recession, natural disaster, pandemic, or adverse regulatory change\u2014can often hold out until the crisis passes or the cavalry arrives.<\/p>\n\n\n\n

Building a fortress balance sheet isn\u2019t just a good idea for mitigating risk. Healthy cash reserves can also enable your firm to capitalize on opportunities, expand locations, or introduce new products.<\/p>\n\n\n\n

Consider these suggestions for building your own fortress balance sheet.<\/p>\n\n\n\n